Engineers and technical audiences think differently: Learn their journey, earn their trust, and win their business.
 
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Content Marketing, Engineered gives engineering and technical companies the framework and guidance needed for content marketing.
 
The book guides business leaders and marketers through a proven, end-to-end content development process -- from identifying who to write for and what to write, to writing, publishing, promoting, and measuring compelling content that turns curious prospects into customers.
 
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The power of an entire technical marketing team…in your hands.

This book fills in the gaps for the isolated marketer, whether a single-person marketer, a marketing leader with a team but suffering from little direction,  or an engineer undertaking new marketing efforts.

Written by Wendy Covey, CEO and Co-Founder of TREW Marketing, this book puts decades of marketing to technical audiences and years of formal research into a practical guide that includes:

  • Building specific audience personas and brand messaging
  • Planning, creating, publishing, and promoting content
  • Engaging sales and measuring ROI

Full Chapter List

 

Define Audience Personas

 

Tell Your Company Story

 

Create Your Content Marketing Plan

 

Prepare to Write

 

Learn to Write by Content Type

 

Edit and Polish Your Content

 

Where and How to Publish

 

Share Your Content

 

Create Sales Content That Converts

 

Measure Content Marketing Performance

 

Prepare for the Long-Term: Content Marketing ROI