“When you're selling technical solutions, it's critical that your marketing expertise comes from someone who knows the nuances of your audience. Wendy and her team at TREW Marketing used the content-based framework outlined in this book to help us implement an inbound marketing approach fueled by quality technical content. Through this methodology we've consistently generated technical leads and built trust with prospects, helping Vertech to grow our business.”
“The digital transformation of industry, known as Industry 4.0, IoT, IIoT, and smart manufacturing impacts manufacturers, suppliers, and industrial system integrators. These technical audiences have the opportunity to better understand their markets and position solutions to meet the emerging needs of their clients and prospects. From a marketing perspective, this requires significant work to develop an offer with a clear foundation of the company’s brand and associated value proposition. Wendy Covey’s extensive background with engineering-centric companies makes her an authority in the field and she’s captured her expertise in this book to help you define and target your market with planned, measurable content and offers.”
"Wendy delivers practical guidance for middle-market companies looking to grow their business through content marketing. The presentations and workshops delivered by her and the TREW team helped to fuel sustained channel partner growth at ANSYS—this book now makes the same critical information accessible to companies across the globe.”
"For the last decade, Wendy has helped technical B2B companies successfully implement marketing programs that impact the bottom line. She understands the important nuances needed to develop content that really connects with engineering buyers. This book is a valuable and practical guide for organizations looking to start or strengthen their marketing efforts with a clear, content-based approach that's executable and measurable."